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Telephone Response To Advertisements | ||||||
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In days past when I spent substantial sums on newspaper and Yellow Pages advertising, I would give my phone number in the advertisement and tell callers to ask for Sue Green. Each advert had a different name, so whoever answered the phone new what the caller wanted and could respond accordingly.
This simple system was great for making sure that each caller was handled quickly and courteously but did have one big drawback. When things got busy it was all too easy to forget to log each call. Now I've discovered an easy and simple way to ensure I know exactly how much response each advertisement has received. I simply use a free virtual switchboard (the telco makes its money by receiving a portion of the cost of each call) that I can setup via a web interface which also provides me with accurate call statistics whenever I want them.
Now I always now precisely which adverts are the money makers and which are the duds.
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Virtual Switchboard articles: Why virtual switchboards are free in the UK How A Free Virtual Switchboard Can Accurately Track Telephone Response To Advertisements How A Free Virtual Switchboard Lets Home Workers Answer Calls Effectively How A Free Virtual Switchboard Can Help Increase Your Profit What user's say: "Our I.T. consultant introduced us to the switchboard and explained what it could offer us; we understood how we could benefit from this right away. Since using the Switchboard, we have been able to answer three times as many calls as we had anticipated. We have also increased revenue from returning missed calls that we would have otherwise lost! We have expand faster than we thought possible with the help of the wonderful product" "I spend most of my time explaining to clients why tracking the result of marketing is so important - without it you're just wasting money. Until now, I've never come across a practical way for businesses to track in-bound telephone responses. This system has changed that. Not only can you run a powerful tracking system, you can access this technology with no expense. This will revolutionise marketing for businesses. It is is a must if you spend money on marketing and want responses by telephone!" "Running a successful small chauffeuring business keeps me out of the office for long periods. With this service I never lose that important call! It's like having your own 24/7 receptionist! It really has helped us to grow our business." "Foundation group has been using this amazing service since April '05 and we are extremely impressed. The system has simplified and transformed all of our multiple communication requirements. We manage any changes we need to make from the web based client page, which is easy to understand and operate. Most importantly our clients are delighted with the service provided." "As a small consultancy every call counts and running a virtual office was proving difficult. This easy to use product has made the difference, keeping us in touch with our clients and ensuring we provide a much higher level of service." | |||||
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