want to share with you a very simple way that you can increase your business absolutely free of charge. What I am referring to is the business you have already paid to receive but that gets missed. Specifically, all the enquiry calls your business receives that never get captured and turned into profit.

It never ceases to amaze me how careless businesses are in answering calls. They spend good money promoting their business and then waste so much of it by not answering calls effectively.

Many trade businesses spend hundreds of pounds every year advertising in Yellow Pages and similar directories yet only effectively answer just a fraction of their calls.

You may wonder whether I'm basing this judgement on anecdotal evidence that may be flawed. In fact it's based on research recently conducted by TagMe, which found that customers were often missing about 15% of all calls.

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There are several reasons why this might happen. Callers getting the engaged tone may not bother to call back. Callers who do not reach a person within a few seconds, who can respond to their enquiry, may hang up. Callers who are unable to leave a message may not call back.

In these days of instant communication enquirers want instant satisfaction. Even if you offer voicemail how quickly do you respond to messages? Every minute that elapses increases your chances that the enquirer will go elsewhere. The early bird really does catch the worm.

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Yet the solution is surprisingly simple. You can do what I do and maximise the number of calls you capture by using a virtual switchboard that can answer your calls, route them to several phone numbers in case the first or second is engaged and announce the call to you so that you can put on your best voice smile.

Other features of an automated call attendant are the ability to tell a caller their position in the call queue, offer to take a message to save them waiting and then send me that message as an email attachment.

Perhaps the most surprising thing is that this sophisticated technology does not cost you anything at all. Instead the telco makes its money from receipt of a small portion of the cost of each call.

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Virtual Switchboard articles:

Why virtual switchboards are free in the UK

Using A Free Virtual Switchboard To Record Calls Can Be A Very Cost Effective Alternative To Traditional Call Recording Equipment

How A Free Virtual Switchboard Can Accurately Track Telephone Response To Advertisements

How A Free Virtual Switchboard Lets Home Workers Answer Calls Effectively

How A Free Virtual Switchboard Can Help Increase Your Profit

What user's say:

"Our I.T. consultant introduced us to the switchboard and explained what it could offer us; we understood how we could benefit from this right away. Since using the Switchboard, we have been able to answer three times as many calls as we had anticipated.

We have also increased revenue from returning missed calls that we would have otherwise lost! We have expand faster than we thought possible with the help of the wonderful product"

Ryan Martin,
Managing Director www.EasyPostUK.com

"I spend most of my time explaining to clients why tracking the result of marketing is so important - without it you're just wasting money. Until now, I've never come across a practical way for businesses to track in-bound telephone responses.

This system has changed that. Not only can you run a powerful tracking system, you can access this technology with no expense. This will revolutionise marketing for businesses. It is is a must if you spend money on marketing and want responses by telephone!"

Nial Adams
www.Positive-Response.net

"Running a successful small chauffeuring business keeps me out of the office for long periods. With this service I never lose that important call! It's like having your own 24/7 receptionist! It really has helped us to grow our business."

Justin Rhys
Sterling Chauffeurs

"Foundation group has been using this amazing service since April '05 and we are extremely impressed. The system has simplified and transformed all of our multiple communication requirements.

We manage any changes we need to make from the web based client page, which is easy to understand and operate. Most importantly our clients are delighted with the service provided."

Huw Perkins
Foundation Group

"As a small consultancy every call counts and running a virtual office was proving difficult. This easy to use product has made the difference, keeping us in touch with our clients and ensuring we provide a much higher level of service."

Monika Kacela
MK Consulting